Many new endeavors fail due to the lack of thorough business planning. Typically, false assumptions, non-pragmatic goals, lack of market analysis and inadequate resources can jeopardize the success of a business.  

To avoid dealing with those issues,  we implement a comprehensive approach covering all the different aspects of your business case. 

More specifically we: 

• Exploit the opportunities and advice on the location of your marina, taking into account the geographical factor i.e. land forms, bodies of water, topography, climate, safe navigation and safe anchorage. 
   
• Examine the operational, technical and financial aspects, produce an initial marina business plan and evaluate the overall feasibility of your business case.  
   
• Support your decision making process by providing a thorough SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and a risk assessment plan. 
   
• Analyze the marina / yachting market and provide a quantitative and qualitative assessment by identifying the demand, the potential customers and the competition. 
   
• Create a marketing plan targeted toward the potential customers and measure its effectiveness by monitoring the market reaction, the customer response and the sales performance. 
   

Please contact us for more details.